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5Rise is located in the market town of Bingley in West Yorkshire, near the cities of Bradford and Leeds. ACORN research shows that Bingley's population is well suited for a shopping destination like 5Rise, and the town centre's convenient transport links are ideal for such a dominant retail centre.

• Bingley has a resident population of just under 20,000 people and a population within 10km of the centre of 406,750 persons (2001 census).
• Bingley’s ACORN profile is dominated by Secure Families (18.8%) and Blue Collar Roots (13.7%).
• Bingley has more Wealthy Executives and Flourishing Families than the Yorkshire and Humber average.
• 5Rise is within easy access of the local rail station and several bus stops, as well as the main town car parks.
• 5Rise will provide a long awaited shopping opportunity to customers who currently travel elsewhere.
• CACI estimate that with a suitable retail offer within 5Rise post development, Comparison Goods expenditure could increase from its current level of £31.9m to up to £58.0m.

Confirmed retailers already include:

• Co-operative Food
• Home Bargains
• Santander
• Greggs
• Timpson
• Superdrug
• Boots
• Nat West
• Betfred
• Klick
• Browns Coffee Shop